Results of the March Newsletter Survey: “Social Media
– Do You or Don’t You?” (summary at https://www.surveymonkey.com/results/SM-M3QK982W/)
Of the forty agencies that responded, 55% indicated that they use some form of social media to support their
work while 45% said they do not.
Of those that do not use
social media, almost half responded that they do not have a computer to use for
this purpose, and 41% responded that they do not have a staff or volunteer who
knows how to use social media.
Of those agencies that do use
social media, 90% use Facebook while 10% use Google+. Three quarters have a
volunteer maintaining their social media account, while 25% have paid staff for
this work. Two thirds of agencies reported spending less than an hour updating
social media, while the other third report spending less than two hours a week
on this task.
Some notable quotes:
Our Facebook site reaches more people with the tap of
a button than we can any other way...at every fundraising event we always ask
how they heard about what was going on and we hear Facebook 9 out of 10
times...the other 1% heard from a friend who saw it on FB!!!
Due to posting opportunities at the pantry we have seen
an increase in volunteerism and some of those volunteers have become key
financial donors.
We needed several items at the last minute for a
holiday meal and posted on Facebook about it. Someone who saw our post brought
in a bag of donations that was exactly what we needed.
A new client private messaged me after seeing that we
would be open the following day. She told me her situation and asked several
questions…. I was able to get back to her within a few hours and made sure she
would have food the following day.
Thanks to all who responded. A drawing for a
store gift card will be held in late-May, and the winner will be announced in
June’s newsletter.